“They weren’t looking for a new truck/car, or a new concept of a truck,” Hunter mentioned of broker asks within the design section. “Instead, they said, ‘Give me a rugged truck; that’s what I need.’ So we really, really took that to heart.”
Hunter mentioned the brandnew Tacoma is a “pure play, utility off-road, rugged product,” derived from the former occasion, “but we had to modernize it so it felt like a new product.”
Since the Tacoma is unique to North The usa, Hunter mentioned designers didn’t have to fret about barriers from alternative markets.
“Let’s look at who our customer is, and direct [the design] squarely at them,” he mentioned, differentiating it from the Toyota Hilux, a compact pickup bought within the remains of the arena. “You can’t get too rugged with the design of the Tacoma, so we really took that to heart. But the Hilux is a different truck in a different market, and it has different needs.”
