“They weren’t looking for a new truck/car, or a new concept of a truck,” Hunter mentioned of broker asks within the design segment. “Instead, they said, ‘Give me a rugged truck; that’s what I need.’ So we really, really took that to heart.”
Hunter mentioned the unutilized Tacoma is a “pure play, utility off-road, rugged product,” derived from the former era, “but we had to modernize it so it felt like a new product.”
For the reason that Tacoma is unique to North The united states, Hunter mentioned designers didn’t have to fret about boundaries from alternative markets.
“Let’s look at who our customer is, and direct [the design] squarely at them,” he mentioned, differentiating it from the Toyota Hilux, a compact pickup bought within the extra of the sector. “You can’t get too rugged with the design of the Tacoma, so we really took that to heart. But the Hilux is a different truck in a different market, and it has different needs.”
