Giugiaro has pushed 6,000 km in a black grey Hyundai Ioniq 5 midsize SUV, a fashion that used to be in part impressed to the latest Pony Coupe, that he says he loves additionally for its design.
“I love the Ioniq 5’s purity, especially the fact that Hyundai designers were able to eliminate any unnecessary line. But many of my friends are surprised when they see me driving a car that they feel looks ‘too simple’ visually, almost poor,” he says.
Occasion he defends design purity, he additionally understands that so-called overdesign is a strategy to differentiate and signify untouched merchandise from their opponents.
“Customers want to distinguish themselves, to show their personality and ambitions reflected in the cars they drive, thus unnecessary decoration and overdesign have become a strong selling point for many buyers,” he says.
However, tastes evolve over while. This could also be true for a seasoned clothier who has tailored his personal perspectives.
“When I saw the first SUVs — tall, boxy vehicles — they remined me light commercial vehicles and I felt they were totally uninspiring,” he says. “Today, I find sedans totally uninspiring.”