Ford ends quarterly Canadian gross sales reporting, elevating transparency considerations

BE desk

Ford of Canada’s resolution to oppose reporting nationwide gross sales figures on a quarterly foundation has brought on considerations that the corporate is changing into much less clear, even because it takes executive cash to backup investmrent the retooling of its Canadian production operations to build electrical cars.

And there are worries that extra auto firms would possibly observe go well with. 

“Other manufacturers might follow Ford’s cue, just like when we moved from monthly reporting to quarterly,” stated Robert Karwel, senior supervisor of the Canadian car observe at J.D. Energy. “There’s going to be a little less transparency in the marketplace. Less transparency means less information.”

Guardian Ford Motor Co. quietly made the reporting alternate March 23, pronouncing on its website online it will “report global results with a focus on three new business segments rather than by geographic regions.”

North American effects will now not be reported via nation however in lieu via section, Ford stated. That implies figures can be reported as Ford Blue, the section that specializes in gasoline and hybrid cars; Ford Fashion e, which specializes in EVs; and Ford Professional, the automaker’s industrial services and products section.

Regardless of its statement that it’s going to now not document gross sales via “regional markets,” Ford Motor continues to document U.S. gross sales quarterly, issuing figures in a society information shed April 4. Ford Canada stated it’s going to proceed to document nationwide gross sales yearly.

Within the U.S. shed, Ford famous that it used to be “America’s best-selling brand in Q1, with total vehicle sales of 456,972, up 10.7 per cent on the strength of icons like F-Series, Bronco and Mustang, commercial vehicles and EVs.”


Maximum automakers banned reporting per thirty days gross sales in 2019, transferring to a quarterly foundation. Ford is the primary primary automaker to journey to annual reporting.

“We’re certainly continuing to report sales, just not through a press release,” stated Ford Canada Communications Supervisor Matt Drennan-Scace. “The only change is that through a press-release perspective, we’re announcing sales results on an annual basis, not a quarterly basis. There’s no other change to how Ford of Canada is reporting sales.” 

But if requested whether or not Canadian quarterly gross sales numbers may well be received on request, he stated the inside track media “could ask, but we won’t provide those to any media.”

The reporting procedure during which sellers and federal executive companies — comparable to Delivery Canada, which oversees the Incentives for 0-Emission Automobiles (iZEV) Program — obtain gross sales information “has not changed,” Drennan-Scace stated. They nonetheless obtain per thirty days figures.

Steve Chipman, CEO of Birchwood Car Crew in Manitoba, showed that he nonetheless receives per thirty days gross sales numbers for his retail outlets, regional marketplace and extra. 

“I know how many cars we sell, and my concern often is ‘How are we doing internally?’ ” Chipman stated. “Most manufacturers give us store-by-store results across the country. I still have access to that.”

Competing sellers, who would possibly promote other manufacturers, additionally “share numbers informally, just to see what’s going on in the marketplace,” he stated.

On the other hand, Chipman did query the brandnew society reporting procedure: “If they do it [quarterly reporting] in the States, why wouldn’t they do it in Canada? It doesn’t make any sense.”


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