ZF Group launches metaverse platform in India for talent acquisition | Autocar Professional


ZF Group has launched its metaverse platform in India for talent acquisition and employee engagement. 

“In our virtual world, candidates will get a real-time glimpse into what it’s like to work at ZF Group,” said Akash Passey, President, ZF Group India.

“They can virtually interact with hiring managers, understand the various positions and career options open to them, and get a feel of our collaborative work culture and innovative practices that impact the future of mobility,” he added. 

The Metaverse environment is equipped with several key features designed to enhance user interaction and engagement such as Direct engagement tools, employee spotlights and live events, and interactive Coin Game: Users earn coins by engaging with various content, gamifying the learning experience about the company’s milestones and innovations. 

In addition to external recruitment, the Metaverse serves an internal function by hosting virtual career fairs in the first step. These fairs allow hiring managers to promote open positions and interact directly with internal candidates in confidential virtual interview rooms, supporting the company’s focus on internal mobility and career development. Further internal use cases are currently being developed for global rollout.

“The ZF Employer Branding Metaverse offers a comprehensive and immersive experience, allowing potential candidates and existing employees to explore products and career opportunities and to engage in live events in an interactive, virtual world,” said Martin Maas, Head of Employer Branding at ZF. 

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