ZEEKR to display ‘heavyweight’ EVs at CES 2025, plus unveil new tech and global market strategy

Chinese EV automaker ZEEKR is returning to Las Vegas this January to showcase its EV technology in the US during the 2024 Consumer Electronics Show (CES). ZEEKR intends to showcase three of its most popular all-electric models before unveiling some new core technologies and discussing its plans for the global EV market.

January 2025 will mark ZEEKR’s third consecutive participation in the annual CES event, which is notable considering the company was founded less than four years ago.

At CES 2023, ZEEKR made its public debut in the US, showcasing its flagship 001 shooting brake and a purpose-built EV designed for robotaxi network Waymo, which we saw up close later that fall. During last year’s event, ZEEKR showcased its 007, which had just launched in China days before. It offers a 540-mile range and a starting price below $30,000.

Since then, ZEEKR has had a truly busy 2024. We’ve seen the company launch two new EV models in China, one of which will be displayed at CES next month. ZEEKR has also expanded sales into new European markets and entered North America for the first time, launching its 001 and X EVs in Mexico.

This year, we also saw ZEEKR debut some new technologies, such as its “golden” LFP batteries designed in-house that can recharge from 10-80% in 10.5 minutes. Following its announcement that it will participate at CES for a third straight year, ZEEKR also teased some additional technology it intends to unveil.

So far, ZEEKR is the only Chinese EV automaker to confirm its presence at CES 2025 at the Las Vegas Convention Center and is bringing with it three popular models. Per the company, its display booth will enable visitors to see three of its “heavyweight” EV models up close: The 001 FR shooting brake, the 009 Grand MPV, and the new MIX compact MPV, which launched in October. Per the company:

At this CES, ZEEKR will showcase leading technology to the global market for the first time, truly achieving full stack self-developed and global sharing. Only by understanding the different needs of local markets with a global perspective can we create highly differentiated and internationally competitive products.

As hinted above, much of the technology that will be unveiled at CES is an effort to enable ZEEKR’s continued global expansion. The automaker has already entered 40 countries and regions outside of China, including Europe, the Middle East, Southeast Asia, Australia, and Latin America. Zeekr has opened 500 stores worldwide, including 53 outside of mainland China. Per the press release:

Under the new energy wave of the automotive industry and the trend of Chinese automobiles going global, Zeekr has achieved value output and market expansion through technological innovation and product upgrades, not only occupying a place in the global automotive market competition, but also becoming a new business card for the rise of China’s automotive industry and the upward development of Chinese automotive brands. At the highly anticipated CES 2025, ZEEKR will once again refresh the travel experience of global users with China’s automotive innovative technology. Please stay tuned for more exciting content.

CES 2025 will take place in Las Vegas from January 7 to 10, and ZEEKR intends to host a press conference and panel discussion on January 6 and January 7 to unveil some of the tech teased above.