US trademark filings hint at what Lucid Motors might name its upcoming ‘Mid-Size’ EVs

baua


Have you heard of the Lucid Earth? What about the Lucid Space or Palos? Some of these trademark filings submitted by Lucid Motors have already been submitted and abandoned, but some still appear very much in play. Could one end up being the official name of Lucid’s upcoming “Mid-Size” EVs?

Today’s latest push in the rumor mill is riddled with speculation, but it’s all we’ve got to cling onto at this point as details of Lucid Motors’ ($LCID) third EV model(s) have remained light, including its potential name. It was fall 2023 when Lucid CEO and CTO Peter Rawlinson revealed Lucid was working on a new model priced around $50,000 that would directly target Tesla – more specifically, its Model 3 and Model Y vehicles.

While original reports said we’d see the new EV(s) by the end of the decade, Rawlinson set the record straight last December, stating the project was already well into development and is targeted to launch mid-decade.

During a visit to Lucid’s AMP-1 facility in Arizona this past December, Rawlinson teased the mass-market EV again, revealing its current name, “Project Mid-size,” while once again reiterating the American automaker has the Model 3 and Model Y in its sights. Rawlinson shared the following details at the time during an interview with Electrek:

Mid-size is a super exciting program. The whole point of all of this is to establish ourselves in this luxury segment and then take all the attributes, all the capability, and a version of the technology and go mainstream. That’s what that car represents, and it has all of that, surprisingly. So stay tuned. We’re going to say as much as we can as soon as we can, but I will say the design is fairly solidified at this point, but there are still things being reviewed,

In April, we toured Lucid’s design studio in the Bay Area and even got a peak at the clay versions of “Mid-Size.” However, from what we heard from the team, its name is still very much in the air (no pun intended). That being said, trademark filings from earlier this year detail some names Lucid might, at the very least, consider for Mid-Size when it debuts.

Lucid Air 2024

Lucid is mulling several different names for “Mid-Size”

When we stood on the design floor in Newark, California, Lucid’s Senior Vice President of Design and Brand Derek Jenkins and CEO Peter Rawlinson walked us around two sheeted examples of Mid-Size in the works. One was a more passenger-friendly SUV and the other a more rugged off-road style with bigger tires and a roof rack.

We learned a lot about Lucid’s third model that day, but there was an interesting exchange between the two executives, who very clearly have not been able to agree on a name for Mid-Size just yet. It’s okay; they’ve got some time, as we don’t expect to see this model until 2026 at the earliest.

Still, that doesn’t mean we can’t sleuth a little to see what names Lucid may or may not be pondering for Project Mid-Size, and January filings with the United States Patent and Trademark Office (USPTO) offered some tasty bits to wet our beaks while we await official word.

According to multiple trademark filings submitted by Lucid Motors, some model names it is pondering for future models include the following:

  • Lucid Earth/ Earth Dream Edition
  • Lucid Cross Air
  • Lucid Air Cross
  • Lucid Airspace

Additionally, two filings for “Lucid Space” have been submitted, one abandoned and the other still pending. Same with “Earth,” – one is pending, and another is dead. Other dead name filings include “Palos,” “Pure Spec,” and “Air 9.”

Take these names with a grain of salt, as there are absolutely zero guarantees any of these names will make it onto the rear of Lucid’s Mid-Size EVs, but the automaker is clearly brainstorming the nomenclature and has liked a few enough to at least trademark them in case they use it in the future.

With a 2026 targeted launch in the pipeline, it will likely take some time before we get an official confirmation on the name of Mid-Size (they have to finish designing the EVs first). Still, this is a nice little teaser that adds to the imagination of what Lucid Motors will come up with next.

We are very much looking forward to learning more.

FTC: We use income earning auto affiliate links. More.

Volkswagen announced Wednesday that it will delay the arrival of its ID.7 electric hatchback for…

Photo: Volkswagen of America VW announced today that it will delay the release of its…

Daimler Buses has partnered with lithium-ion and sodium-ion battery manufacturer BMZ Poland for the development…