Toyota bets big on hybrids in Brazil with $2.2 billion plan

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  • Toyota plans to make two “flex hybrid” models in Brazil — using either petrol or ethanol as well as batteries — creating around 2,000 jobs
Toyota plans to make two “flex hybrid” models in Brazil — using either petrol or ethanol as well as batteries — creating around 2,000 jobs. REUTERS/Aly Song/File Photo (REUTERS)

Japanese auto giant Toyota plans to invest 11 billion reais ($2.2 billion) in beefing up production of hybrid vehicles in Brazil through 2030. Despite the boom in electric cars, Japan’s automakers have long banked on hybrid vehicles that combine internal combustion engines and batteries.

Toyota plans to make two “flex hybrid” models in Brazil — using either petrol or ethanol as well as batteries — creating around 2,000 jobs, a statement said.

Brazilian Vice President Geraldo Alckmin posted a thank you message on social media platform X that featured Mount Fuji and Japanese characters from Pokemon and manga comics.

Also Read : Hybrids vs EVs: where should government put its money

“Another important step in the Brazilian economy. Private companies are back investing in Brazil’s future,” President Luiz Inacio Lula da Silva added on X.

Toyota’s competitors have also recently announced major investments in Latin America’s biggest economy including General Motors, Volkswagen and South Korea’s Hyundai.

First Published Date: 06 Mar 2024, 09:53 AM IST

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