Silicon Valley startup RollAway is offering a novel idea that rethinks the traditional lodging experience. RollAway has unveiled its first generation “Suite on Wheels” – a boutique sleeper rental built from a BrightDrop electric van. The Suites on Wheels are available to reserve and test out now, giving customers the freedom to explore sustainably, park, and lodge in whatever location they’d like.
RollAway is a hospitality startup founded in Silicon Valley by CEO Waldy Torres. Torres and the RollAway team have devised a unique approach to the lodging segment using 100% electric vans. According to the company website, “It’s not a hotel, not an AirBnB, but the ultimate stay on wheels.”
The startup actually calls its fleet of electric vans, obtained through a partnership with GM’s BrightDrop, “Suites on Wheels.” We got our first look at RollAway in March of 2023 when it debuted its new lodging business ahead of a launch in the San Francisco Bay Area.
At the time, RollAway opened pre-bookings for its electric van rentals. Today, however, the startup has introduced its first-generation “Suite on Wheels,” which is available to reserve now.
RollAway opens its schedule to book an stay in a van
The startup shared details of its first-generation Suite on Wheels, built upon BrightDrop’s zero-emissions van platform. Per the company, the electric hotel room on wheels boasts a 270+ mile range, better than the 250-mile range initially promised in 2023.
RollAway shared that each electric van suite features five-star amenities including personalized assistance through a virtual concierge, farm-to-table breakfast packages, and curated travel itineraries. Each Suite on Wheels also comes equipped with bedding from PARACHUTE Home, a spa-class bathroom with Malin + Goetz toiletries, Starlink WiFi, and YETI amenities that guests can take with them on the go.
RollAway founder and CEO Waldy Torres spoke about the official launch of its services in the first generation electric vans:
RollAway was built to break the barriers of conventional travel. We envisioned an entirely new way to explore—free from the constraints of location-specific accommodations, multi-step travel planning, or environmental compromises. Our Suite on Wheels blends five-star services, residential comforts, intuitive technology, and an uncompromising commitment to sustainability into a sanctuary on wheels where every mile is an experience, and every destination feels like home.
According to the startup, reservations are officially open, and it has already begun welcoming early guests into its new fleet of customized electric vans. You can book a stay of your own at gorollaway.com, but you may have to wait a while. We did a quick search, and the RollAway electric vans look almost entirely booked until the fall of 2025.
That could be a good sign that there’s a market for sustainable, mobile lodging that will hopefully enable RollAway to expand its fleet of available vans. This is a startup to keep an eye on. If you happen to get a reservation, I’d love to hear about your experience. I’ll try to get in one of those Suites on Wheels in 2025 and will be sure to document my experience.
In the meantime, here’s RollAway’s recent launch video detailing the design and amenities of the electric vans:
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