Today, Rivian is pushing a software update to its vehicles and Android and iOS apps that includes some fixes, features, and perhaps most notably, some neat Halloween surprises.
Rivian is no stranger to Halloween hijinx, having released software spookiness in both 2022 and 2023.
2024’s version might be the biggest yet with an homage to the original autopilot automobile, KITT from Knight Rider.
Also, there’s a Back to the Future mode complete with music score and flux capacitor and a ‘scary yeti’ spooky mode.
Along with the new modes, which are just videos displayed on the screens and not actual overlays on the actual driving displays, there are some new lighting options that will conjure up Halloween vibes. There’s a spooky camp mode, gear guard and more.
While the new tricks are a fun distraction, Rivian finds itself in a precarious situation, as it needs to turn a profit on its automobile manufacturing. The stock has slid from close to 20 this summer down around 10 as of this writing because of delays in delivering vehicles. That said, we’ll always appreciate the fun sense of adventure that these software excercises bring that also enhances the brand.
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