Throughout the history of design, the Italian approach has been consistently characterized by a specific style, one engrained in the DNA of the artisans and their innovations. Indeed, the artistry of Italian design derives directly from the ateliers that existed during the Renaissance, and it is therefore not surprising that Italian designers continue to work with a creative and anthropological attitude that allows them to create projects that are fundamentally artistic as well as emotionally charged.
The two electric vehicles that AEHRA, Italy’s new EV manufacturer, just introduced—the Impeto, an SUV, and the Estasi, a sedan—are about as emotionally charged in design as one could imagine while also requiring charging for their means of locomotion.
The Impeto, the automaker said, derives its name from the word “impetus,” while the Estasi “is named for the emotion ‘ectasis’, an intense rapture deriving from the contemplation of an object’s beauty.”
AEHRA plans to build a manufacturing campus at Mosciano Sant’Angelo in Abruzzo at a cost of €1.2 billion ($1.3 billion). The Abruzzo plant will create an estimated 540 new jobs as well as an additional 110 jobs in Milan. The EV maker plans to start production of its first two models by mid-2026 before scaling up to 25,000 units of each model annually.
“The Italian government’s potential endorsement of AEHRA’s funding application underlines the national strategic importance the brand will play in delivering sustainability at scale,” the company said.
Source: Ahera
