Among the many automotive exhibits at the ongoing CES 2024 in Las Vegas is a futuristic mobile home on wheels designed by Pininfarina for AC Future, a leading innovator in developing futuristic living solutions and a developer of electric recreational vehicles. Pininfarina has helped conceptualise and design this pathbreaking mobile living space known as eTH – Electric Transformer House.
This cutting-edge product aims to harmoniously blend luxurious amenities, smart technology, and eco-friendly features to embrace the mobility demands of the future. AC Future’s eTH showcase booth (also designed by Pininfarina) is located at LVCC, West Hall — Booth #6379 at CES 2024.
More than just a recreational vehicle, eTH offers a sustainable living platform, providing an extraordinary travel and living experience with various expandable structures tailored to everyone’s living habits and preferences. It caters to individuals and families seeking short-distance adventures and highly customized additional spaces to complement their primary residence. Each product features Starlink connectivity, copilot assistance, and customizable interior and exterior colour options, ensuring an optimal experience in living, working, and traveling.
Among eTH’s distinctive features are moveable walls, which expand to 400 square feet at the push of a button and significantly enhance the living space, redefining the concept of a home on wheels. The retractable solar panel roof captures and converts sunlight into electricity, generating +25kWh, and prioritizes sustainable living. Further, eTH’s Atmospheric Water Generator system converts moisture from the air with up to 50 litres of ambient clean water daily.
In addition to its expandable walls, eTH boasts collapsible and modular furniture that condenses for easy driving and parking — striking an optimal balance between manoeuvrability and spacious living. It can also serve as both an Accessory Dwelling Unit (ADU) and a moving office. Equipped with Starlink and Co-Pilot, eTH’s advanced cockpit features cutting-edge driver assist technology, a flexible dashboard/office desk, and integrated entertainment. All of eTH’s features as well as the vehicle itself are powered entirely by green energy with 7 days of off-grid capabilities. More than a home on wheels, eTH is, according to Arthur Qin, AC Future’s owner, a ‘vision of the future’.
“Our collaboration with Pininfarina on the Electric Transformer House is not just about designing a living space; it’s about reimagining the way people experience off-grid living. With Pininfarina’s experience in innovative product design across industries, they were a natural fit for the partnership,” explains Arthur Qin. “We are tapping into the growing enthusiasm for mobile lifestyles among all demographics, and our innovative approach is strategically positioned to provide a unique experience that aligns with the eco-conscious values of our customers.”
Known for its iconic designs across the automotive, architecture, industrial design, nautical, and transportation, to name a few, Pininfarina was entrusted with encapsulating AC Future’s core philosophy of luxury, comfort, and relentless innovation through the eTH.
Pininfarina’s vice-president of design Paolo Trevisan states, “We are so excited to collaborate with AC Future, a partner that shares our vision for innovation and commitment to creating a better and sustainable future. We believe in creating new experiences with the multidisciplinary approach that characterizes our design process. In this case, blending seamlessly how people live and move, creating a unique experience for a new lifestyle icon.”
Founded in 1930, Pininfarina, which is owned by India’s Mahindra Group, has evolved from an artisan concern to an international service Group, supreme expression of automotive styling and an established reality in industrial and experience design, architecture, nautical and mobility beyond automotive. Over the course of nine decades Pininfarina has designed more than 1,300 automotive and mobility projects and more than 650 product and architecture projects, receiving more than 70 international design awards in the past 10 years.