Ola launched on Friday its e-Bike taxi service in Delhi and Hyderabad. Meanwhile the company will expand and increase deployment of e-bikes in Bengaluru following a massive pilot success of the taxi service.
In line with the its vision and growth strategy to serve 1 billion people and nationwide penetration with electrification, Ola plans to deploy 10,000 e-vehicles over the next 2 months across these cities, the company said in a media release.
With the deployment of these vehicles, Ola will have the largest E2W fleet in the country and the company will double and scale up the e-Bike taxi services throughout India by the end of this year, the release said.
With prices as low as INR 25 for 5 km, INR 50 for 10 km, INR 75 for 15 km, the Ola e-Bike taxi service will be the most affordable, sustainable, and convenient solution to commute within the cities, the release added.
Hemant Bakshi, CEO, Ola Mobility, said: “Electrification is the biggest lever to unlock affordability in the mobility space. At Ola, driving affordable mobility through electrification is our priority and in line with our vision to serve 1 billion Indians. Following the massive success of our Bengaiuru e-Bike taxi pilot, we have proven its sustainable value proposition for all ecosystem participants – the consumer (lower price), the driver (higher earnings), and Ola (new category and revenues), and now look at mass deployments across Bengaluru, Delhi and Hyderabad and build a larger market for e-Bike taxis in India.”
“With our focus on innovation, and accessibility, our e-Bike taxi initiative will also serve as a multi-work opportunity for gig-economy workers on the Ola platform and pave the way for the future of commerce,” he added.
In September 2023, Ola made a pilot launch of the e-Bike taxi service in Bengaluru. The pioneering move offered the most affordable electric two-wheeler rides in India and made a substantial 40% market expansion in the category within three months. To date, it has accomplished more than 1.75 million rides. In addition, Ola also set up 200 charging stations in Bengaluru to service its e-Bike fleet. It will also set up an extensive charging network in all markets it operates in, the release said.
Ola recently announced that its India Mobility Business has turned EBITDA positive in FY 23, one of the few Indian internet companies to achieve this feat. The company announced an aggressive growth focus on ride-hailing, financial services, logistics, and e-commerce.
