Myelin Foundry and Mahindra join forces to bring AI to customer fingertips – ET Auto


Myelin Foundry and Mahindra join forces to bring AI to customer fingertips – ET Auto

XUV 700

Myelin Foundry, a pioneering deep-tech product startup specializing in Edge AI for the automotive, industrial, and media sectors, has partnered with Mahindra & Mahindra Ltd., India’s leading SUV manufacturer. The partnership aims to deliver AI into automotive cabins and mobile phones.

M-Lens, the first product from this collaboration, is designed to seamlessly interpret cockpit warning signs and in-cabin controls, making driving safer and more intuitive in the increasingly digital world of automotive technology. Accessible through Mahindra’s user-friendly mobile application, Adrenox Connect, M-Lens operates offline on the user’s smartphone, emphasizing ease of use and accessibility for all Mahindra vehicle owners.

The collaboration between Myelin Foundry and Mahindra signifies an important example of startup and industry collaboration, critical for accelerating innovation in India. This global-first automotive solution streamlines the driving experience and enhances road safety. Myelin and Mahindra are pleased to announce that M-Lens is part of the current XUV-700 rollout.

R. Velusamy, President of Automotive Technology and Product Development, Mahindra & Mahindra Ltd, said, “At Mahindra, we are always looking ahead to how we can enhance the driving experience with innovative technology. The collaboration with Myelin Foundry to develop M-Lens is a reflection of our commitment to safety, convenience, and the future of mobility. By integrating advanced AI into our SUVs, we’re not just embracing innovation; we are making technology accessible and easy for our customers, ensuring they benefit from seamless and user-friendly experiences.”

Gopichand Katragadda, Founder & CEO of Myelin Foundry, said, “We’re thrilled to collaborate with Mahindra for the Adrenox Connect in the XUV-700 launch. Our AI cockpit and mobile solutions prioritize driver safety and engagement, marking the beginning of an exciting journey towards enhanced driving experiences.”

  • Published On Mar 20, 2024 at 11:19 AM IST

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