Maruti Suzuki collaborates with IES University to introduce BBA course in automobile retail | Autocar Professional

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Maruti Suzuki India has taken a step towards skill training in automobile retail by signing an MoU with IES University, Bhopal. The collaboration aims to introduce a three-year BBA course in Retail Management, combining one year of classroom training with two years of On-the-Job Training (OJT) at Maruti Suzuki dealerships.

The curriculum, jointly developed by Maruti Suzuki and IES, is designed to meet the specific requirements of the Indian automobile industry and adheres to UGC guidelines. The unique structure of the program allows students to gain practical experience in a real work environment during the two-year OJT period at Maruti Suzuki dealerships in Bhopal.

As part of the ‘Earn While You Learn’ model, students will receive stipends during their OJT, providing them with financial support. The program also focuses on offering placement support to eligible candidates, ensuring a comprehensive and industry-oriented learning experience. The BBA course in Retail Management is set to commence from the academic year 2023-24.

Rahul Bharti, Executive Director, Corporate Affairs, Maruti Suzuki India, speaking on the announcement said, “Aligned to Government of India’s ‘Skill India’ mission, Maruti Suzuki has undertaken a set of well-established skill development programmes. We have set up 3 JIMs, adopted 22 ITIs, and have partnered with 13 universities across India. Our goal is to provide high-quality training to improve students’ capabilities, boost employability, and to create industry-ready workforce.”

Interested students who have completed education till Class 12 may kindly visit university website for further details.

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