Magenta Mobility and Switch Mobility collaborate to transform electric last-mile and mid-mile delivery in India | Autocar Professional


Magenta Mobility, an integrated electric mobility solutions provider, and Switch Mobility, the electric vehicle arm of the Hinduja Group, have forged a strategic partnership to revolutionise last-mile and mid-mile intra-city operations across India. Underlining this alliance is a Memorandum of Understanding (MoU) for the procurement of 500 units of the recently launched SWITCH IeV4 (Intelligent EV) over two years, marking a significant milestone in the electric Light Commercial Vehicle (eLCV) segment.

The partnership aims to leverage Switch Mobility’s expertise in commercial electric vehicles to enhance Magenta Mobility’s logistics operations nationwide. By integrating Switch Mobility’s advanced electric vehicle technology with Magenta Mobility’s extensive service portfolio of Logistics, Charging, and Technology, the collaboration is poised to establish new benchmarks in the EV logistics and transportation sector.

Maxson Lewis, Founder & CEO of Magenta Mobility, “We are thrilled to join hands with Switch Mobility to accelerate our commitment to decarbonize logistics in India. This collaboration underscores our unwavering dedication to spearheading the transition towards safe, smart, and sustainable mobility solutions. With these eLCVs, we will be able to offer an increased payload capacity to our clients. Combined with our existing fleet management, charging and technology platforms, we will be offering a strong opportunity for the logistics sector to go electric. This is just the beginning of our association and together, we aim to redefine the future of logistics in India.”

Mahesh Babu, CEO of SWITCH Mobility Ltd., “As the global urban mobility landscape experiences a transformative shift towards electric vehicles, we at Switch Mobility take pride in our position at the forefront of this historic evolution. Our SWITCH IeV4 which is India’s first eLCV in 3.5-ton category is built on a cutting-edge 310V high-voltage architecture for enhanced performance. With a superior payload, extended range and maximised volumetric space, the vehicle offers a significantly better TCO. This game-changer will accelerate progress towards a sustainable future.”

“The strategic partnership with Magenta Mobility strengthens our commitment to a cleaner future. Renowned for their innovative approach to logistics, Magenta Mobility brings a data-driven perspective that perfectly complements our vision. This collaboration is more than just adding vehicles to Magenta’s fleet, it marks a pivotal moment in redefining the transportation paradigm by integrating cutting-edge technologies and sustainable solutions to empower the future of mobility,” he further added.

The SWITCH IeV4, equipped with a 32.2 kWh battery and a 1700 kg payload capacity, promises efficient operations with a 120 km range. Its robust motor and advanced connectivity features align with Magenta Mobility’s growth plans, including the ambitious ‘Ab Ki Baar Dus Hazaar’ program aimed at deploying 10,000 electric vehicles by September 2025.

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