Kia’s global sales in February down 4.6% at 242,656 units | Autocar Professional

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Kia Corporation today announced total global sales of 242,656 units in February 2024, a 4.6 percent decrease year over year (February 2023: 254,405 units). Outside of Korea, Kia sold 198,348 units, down 2.8 percent (February 2023: 204,001 units).

SUV models led the company’s sales in February, with the Sportage selling 47,643 units globally. The Seltos SUV backed up this strong market performance with sales of 25,425 units, followed by the Sorento SUV, which sold 24,879 units.

In markets outside of Korea, the Sportage SUV led the brand’s momentum, recording 40,652 sales. The Sportage was followed by the Seltos SUV, which sold 21,458 units, and the K3 (also known as Forte outside of Korea), which sold 18,531 units.

Korea sales down by 12 percent
In February, Kia sold 44,008 units in the Korean market, a 12 percent decline compared with the same period last year. According to the company, a reduction in the number of business days in February due to the Lunar New Year holiday and the delayed announcement of subsidies for electric vehicles (EVs) impacted sales in South Korea.

The Sorento SUV led the company’s sales of passenger vehicles in its home market, recording 8,671 sales. The Carnival MPV and Sportage SUV followed, with sales of 7,989 and 6,991 units respectively.

2024 outlook
Kia aims to further bolster its initiatives and achieve sustainable growth through its structured, positive business cycle and global EV leadership, which will be solidified by the brand’s expanded model lineup.

Recently, the Kia EV9 was chosen as a top-three finalist at the 2024 World Car Awards in both the ‘World Car’ and ‘World Electric Vehicle’ categories. 

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