New Delhi: Hyundai Motor Company presented its vision for a hydrogen-powered, software-driven transformation beyond mobility applications at CES 2024. Under the theme ‘Ease every way,’ the company held its Media Day at the Mandalay Bay Convention Center in Las Vegas to highlight its future blueprint for a hydrogen energy ecosystem and a vision for software and artificial intelligence (AI).
In line with Hyundai Motor’s brand vision, ‘Progress for Humanity,’ the ‘Ease every way’ theme reflects the company’s aim to create a comfortable and peaceful living environment by providing three core universal values of freedom, safety, and fairness for the global community. It goes beyond the mere physical utility value of technology and caters to the complex daily lives of people, providing freedom from various limitations, safety in communities from software security and reduced greenhouse gas emissions through hydrogen, and fair accessibility to clean energy and related services, the company said in a media release.
“At Hyundai, we believe that science and humanity are two sides of the same coin; that advanced technology should also make people’s lives better,” Jay Chang, President and CEO of Hyundai Motor Company, said. “Clean hydrogen should be for everyone, powering everything, and available everywhere.”
Hyundai Motor Group has announced a commitment to achieve carbon neutrality by 2050, substantiated by a clear RE100 roadmap to use 100 percent renewable energy in its overseas factories by 2045 and in every Group entity by 2050. Hydrogen energy will play a prominent role in achieving those objectives.
Hyundai sees hydrogen as the path to a sustainable future, as it is both clean and accessible.Hyundai’s hydrogen solutions go beyond passenger cars, trucks and buses to include trams, special equipment, vessels, power generators and advanced air mobility. The company is driving the energy transition as a major hydrogen off-taker.
In June 2023, the US published its National Clean Hydrogen Strategy and Roadmap for accelerating the production, processing, delivery, storage and use of clean hydrogen. In December at COP28, the International Hydrogen Trade Forum and the Hydrogen Council launched a suite of flagship initiatives to accelerate the commercialization of hydrogen to transition away from fossil fuels.
To further emphasize its commitment to hydrogen, Hyundai highlighted the expansion of HTWO from a fuel cell system brand into Hyundai Motor Group’s hydrogen value chain business brand. HTWO represents ‘Hydrogen’ and ‘Humanity,’ the two main pillars of Hyundai’s fuel cell business, the release said.