Honda presents ‘Honda 0 Series’ EV concept models, new ‘H’ mark for EVs at CES 2024 – ET Auto

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In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.

New Delhi: Honda Wednesday unveiled the ‘Honda 0 Series’, a new EV series it will launch globally starting in 2026, with the world premiere of two concept models, Saloon and Space-Hub, at the CES 2024 in Las Vegas, Nevada, USA. Honda also presented the world premiere of the new H mark to be used exclusively for the next-generation EV models of Honda.

The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda’s determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero.” With this new EV series, Honda will strive to further advance its “M/M (The “man maximum, machine minimum”) concept and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights.

Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values:1) Artistic design that evokes resonance; 2) AD/ADAS that ensures safety and peace of mind; 3) A “space” for people made possible by the internet of things and connected technologies;
4) The joy of driving with the feeling of oneness with the vehicle; and
5) Outstanding electricity efficiency performance.

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In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.

The new H mark: The current “H mark” has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements.

This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models, the company said in a media release.

  • Published On Jan 10, 2024 at 12:21 PM IST

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