Genesis takes aim at luxury EV rivals with lease prices starting as low as $339 per month


With the luxury brand’s sales surging in the US over the past few years, Genesis looks to take advantage of the market’s shift to electric. Genesis is aiming at luxury rivals like Tesla, with EV lease prices starting as low as $339 per month for the new GV60. Meanwhile, the larger Electrified GV70 is an even better deal.

Genesis is quietly outpacing other luxury rivals as it expands EV sales into new US states. Although Genesis already topped Infiniti’s sales in 2022, the luxury brand is eyeing bigger rivals.

After selling over 69,000 vehicles last year, Genesis is closing in on Porsche (75,415), Land Rover (71,727), and Ford’s Lincoln (81,818). A big reason behind the Korean luxury brand’s success is its quick transition to EVs.

According to Cox Automotive, Genesis sold over 6,400 electric cars in the US last year, more than Lexus and Lucid.

Genesis sells three fully electric vehicles in the US: the GV60, Electrified GV70, and Electrified G80.

According to a new memo sent to dealers, Genesis 2024 GV60 EV lease prices start at just $339 per month for 36 months. With $5,999 due at signing, the rate amounts to $506 per month. Not bad for a luxury electric SUV with an MSRP of $53,350.

Left to right: Genesis GV60, Electrified GV70, and Electrified G80 (source: Genesis)

Genesis 2024 GV60, GV70 EV lease prices

However, the larger Electrified GV70 is an even better deal at just $399 per month for 36 months. With only $3,999 due upfront, 2024 Genesis GV70 lease prices amount to $510 per month.

The Genesis GV70 has an MSRP of $67,800, nearly $14,500 more than the GV60, but leasing costs only $4 more per month.

Genesis GV60 electric SUV (Source: Genesis)

Although both are powered by a 77.4 kWh battery, the GV60 is fitted with a single motor (RWD), while the GV70 Electrified is equipped with two motors for AWD.

For families, the GV70 EV may be the better choice. The GV60 has 24 cu ft of space behind the rear seats, which maxes out at 54.7 cu ft when the seats are folded down. The GV70 Electrified features 28.7 cu ft behind the rear seats, expanding to 56.9 cu ft when folded.

According to online auto research firm CarsDirect, both EVs have a residual value of 50% after a 36-month lease.

Genesis GV70 Electrified (Source: Genesis)

Genesis is expanding its EV lineup. In March, the luxury brand unveiled the Neolun concept, previewing its first full-size luxury electric SUV.

Meanwhile, Genesis is expanding into high-performance vehicles with its new Magma brand. The first vehicle under this brand, the GV70 Magma, was revealed last month.

Genesis GV70 Electrified interior (Source: Genesis)

Genesis believes its sportier Magma brand can help boost awareness and sales as the luxury automaker looks toward an all-electric future.

If you’re ready to take advantage of lower Genesis EV lease prices, we can help you get started. You can use our links below to view deals on Genesis electric models at a dealer near you.

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