Assurance Intl extends its licensing collaboration with Goodyear; introduces new auto parts and other products – ET Auto

baua

Assurance Intl extends its licensing collaboration with Goodyear; introduces new auto parts and other products – ET Auto


This strategic collaboration aims to leverage the strengths of both companies to provide a comprehensive range of products that cater to the evolving needs of automotive consumers.

New Delhi: Assurance Intl Limited, a renowned name in the lubricant and automotive care industry, is pleased to announce the extension of their successful licensing collaboration with Goodyear Tire & Rubber Company, a global leader in tire and rubber manufacturing based in Akron, Ohio, USA.

This enhanced licensing collaboration introduces new categories in wiper blades, spark plugs, fuel additives, car care products and car accessories, and is set to launch in India and other Asian markets by October 2024, the company said in a media release.

This strategic collaboration aims to leverage the strengths of both companies to provide a comprehensive range of products that cater to the evolving needs of automotive consumers. The new product line will include high-quality car accessories and premium car care solutions designed to enhance vehicle performance, aesthetics and longevity.

“We are excited to deepen our collaboration with Goodyear. By expanding our product offerings, we are not only reinforcing our commitment to quality and innovation but also addressing the diverse needs of our customers in the rapidly growing markets of India and Asia,” said CEO of Assurance Intl, Mukesh Sharma.

This extended licensing collaboration includes:

  • Expanded Product Categories: The collaboration now includes wiper blades, spark plugs, fuel and engine additives, advanced car care products like cleaners, polishes and protective treatments, a variety of car accessories such as seat covers, floor mats and car organizers and many more products.
  • Focus on Developing Markets: Targeting India and other Asian countries, this initiative aims to capture the growing automotive market in these regions by meeting the increasing demand for reliable and innovative automotive solutions.
  • Enhanced Customer Experience: By combining Goodyear’s expertise in automotive products with Assurance Intl’s excellence in the lubricant and car care sectors, the collaboration will deliver quality products that improve the overall driving experience for customers.

Chief Business Officer & Executive Vice President of Assurance Intl, Sanjay Sharma, added, “This extended collaboration allows us to leverage the strengths of both companies to provide a more comprehensive range of products. We are confident that our combined expertise will drive significant growth and offer unparalleled value to our customers.”

  • Published On Jun 18, 2024 at 03:51 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETAuto App

  • Get Realtime updates
  • Save your favourite articles


Scan to download App


Report: Musk tells Tesla 4680 battery team, fix them or we’re done

Tesla still hasn’t solves its issues with the large-format 4680 battery cells Elon Musk reportedly…

It’s official: Mahindra Thar Roxx name confirmed, launch on…

Mahindra Thar Roxx will be offered with a petrol and a diesel engine that will…

Citroen Basalt coupe SUV interior teased in new teaser video, launch next month

By: HT Auto Desk | Updated on: 20 Jul 2024, 14:29 PM Citroen India has…