ALD Automotive and LeasePlan unveils Ayvens, new global mobility brand in India – ET Auto


As Ayvens India, it boasts of a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in India.

ALD Automotive I LeasePlan has unveiled Ayvens, its new global mobility brand in India, which unites the two companies together under a single common identity.

This new brand represents another strategic milestone in the company’s development following the launch of its 3-year strategic development plan in September 2023, the company said.

ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. Today, as Ayvens India, it boasts of a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in India. Ayvens is present in over 280 locations across India.

By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable, the company said in a media release.

The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.

The new unifying brand creates a powerful identity for two highly reputed industry players through a new name and a symbol which includes the name of its majority shareholder Societe Generale.

Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol which represents the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upwards fluid form symbolizing progress and dynamism, the release said..

A new brand tagline: ‘Better with every move’ captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.

“Each day is an opportunity to move better, and we all have a role to play. This new brand identity will not only allow our 15,700 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world,” Tim Albertsen, Chief Executive Officer of Ayvens group, said.

Suvajit Karmakar, Country Managing Director India & Sub-Regional Director Asia of Ayvens, said, “By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation. As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. Ayvens will help ALD & LeasePlan share a new common identity and will further strengthen our vision for helping achieve future objectives.”

  • Published On Feb 29, 2024 at 01:28 PM IST

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