$25,000 Jeep EV is coming to US soon, said Stellantis CEO

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A $25,000 Jeep EV is coming to the U.S. “very soon,” Stellantis CEO Carlos Tavares told CNBC and other media at a Bernstein investor conference last week.

“If you ask me what is an affordable BEV, I would say 20,000 euros in Europe and $25,000 in the U.S.,” Tavares said at the conference, which was held prior to last week’s Wagoneer S debut. “So our job is to bring the safe, clean and affordable BEV to the U.S., $25,000. We’ll do it.”

Stellantis already sells the 20,000-euro Citroën e-C3 in Europe, Tavares, said, claiming the automaker is “using the same expertise” that brought that EV to market to match that pricing in a U.S.-market Jeep.

Jeep Avenger

Stellantis currently sells an all-electric version of the Jeep Avenger in Europe priced at 35,000 euros, or about $37,800, CNBC noted. Jeep has opted not to sell the Avenger, which is smaller than any of its current U.S.-market models, in this region. It’s also discussed selling more internal-combustion versions than originally planned in Europe.

Jeep has so far focused on plug-in hybrids in the U.S. The Wrangler 4xe has been the bestselling plug-in hybrid in the U.S., followed by the Grand Cherokee 4xe, Jeep CEO Antonio Filosa reiterated this week. And Jeep recently confirmed a 4xe plug-in hybrid Gladiator pickup.

The Wagoneer S EV will arrive with a base price of more than $70,000. It’s slated to be followed by the Wrangler-like Recon, which was initially announced as a pure EV but may reportedly also get a hybrid powertrain option.

2024 Jeep Wagoneer S

2024 Jeep Wagoneer S

Tavares in late 2021 said that EVs cost the company 50% more than internal-combustion vehicles to make, calling it “beyond the limits” of what the industry can sustain because the added cost was too high to pass on to customers.

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