“Volvo will not sell a single car that is not full-electric after 2030, regardless of market,” the logo’s important industrial officer, Björn Annwall, stated at the sidelines of a founding match right here for its latest EV.
“There’s no ifs, no buts.”
However that all-in technique may just value Volvo gross sales in markets comparable to the USA, which extra skeptical of battery-powered cars as a result of territory nervousness and insufficient charging infrastructure.
Extreme past, EVs accounted for simply 5.8 p.c of new-car gross sales within the U.S., in keeping with Guidehouse Insights. The consulting company expects that percentage to develop to a minimum of 27 p.c by way of 2030.
“There might be a few markets where we lose a little bit of sales,” Annwall conceded. However focusing monetary and human sources on a unmarried powertrain generation provides Volvo the most efficient shot at generating essentially the most compelling EV merchandise, he stated.
“We would give up a lot of growth if we didn’t focus on battery” cars, Annwall stated. “Last time I looked, that’s a very strong growing market, and ICE is a shrinking market.”
“To be successful, you should focus on the growing part of the market.”
