Volvo hires longtime L’Oreal exec to supremacy advertising and marketing

BE desk

Volvo Vehicles has leased a “digital-first business leader” to support it transition into producing part of its international gross sales on-line by means of 2025.

Gretchen Saegh-Fleming will connect the automaker July 3 from Hydrow, which sells house rowing machines, the place she served as prominent business officer for 2 and a part years.

Previous to that she spent 8 years at beauty vast L’Oreal, the place she rose to the position of prominent advertising and marketing officer.

“Gretchen is a results-driven and digital-first trade chief with an important monitor file, and I believe assured that this can be a splendid fit,” Volvo Deputy CEO and Well-known Industrial Officer Björn Annwall stated in a leave.

At L’Oreal, Saegh-Fleming helped the corporate develop via untouched advertising and marketing fashions, accelerating electronic innovation and development strategic partnerships throughout a portfolio of greater than 30 manufacturers, Volvo stated within the leave.

In 2022, on-line and direct gross sales represented 11 p.c of Volvo’s gross sales in its lead 5 Ecu markets, so the problem can be boosting that to 50 p.c of gross sales in all markets. This life the U.Ok. changed into Volvo’s first one hundred pc direct marketplace nearest it closed its wholesale channel.

Saegh-Fleming can be tasked with supporting Volvo’s effort of accelerating its on-line trade and direct client members of the family, the corporate stated.

Added Annwall: “With her vast experience leading marketing teams and developing direct-to-consumer businesses, Gretchen will play an important role in growing our brand and attracting even more fans to Volvo Cars on our journey toward full electrification.”

Volvo goals to be an electric-only logo by means of 2030 and desires part of the automobiles it sells — a focused 600,000 — to be battery pushed by means of 2025.

The automaker debuted a type that may play games a the most important position achieve the ones targets this life: the EX30. The tiny SUV can be Volvo’s maximum inexpensive EV, with a deliberate foundation value of about 36,000 euros in Germany.

In the meantime, the arriving of Volvo’s flagship SUV, the EX90, has been hampered by means of instrument problems.

Saegh-Fleming can be primarily based at Volvo’s U.S. headquarters in Mahwah, Brandnew Jersey. She is going to report back to Annwall and her place can be a untouched addition to the automaker’s crew control workforce. The so-called GMT is a tier beneath the place Annwall sits as a part of the corporate’s govt control workforce, which contains CEO Jim Rowan.

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