Volvo hires longtime L’Oreal exec to manage international advertising

BE desk

Volvo Vehicles has rented a “digital-first business leader” to aid it transition into producing part of its international gross sales on-line via 2025.

Gretchen Saegh-Fleming will fix the automaker on Monday, July 3, from Hydrow, which sells house rowing machines, the place she served as eminent business officer for 2 and a part years.

Previous to that she spent 8 years at beauty immense L’Oreal, the place she rose to the function of eminent advertising officer.

“Gretchen is a results-driven and digital-first industry chief with an important observe document, and I believe assured that this shall be a superior fit,” Volvo Deputy CEO and Prominent Business Officer Björn Annwall mentioned in a let go.

At L’Oreal, Saegh-Fleming helped the corporate develop thru pristine advertising fashions, accelerating electronic innovation and construction strategic partnerships throughout a portfolio of greater than 30 manufacturers, Volvo mentioned within the let go.

In 2022, on-line and direct gross sales represented 11 % of Volvo’s gross sales in its manage 5 Ecu markets, so the problem shall be boosting that to 50 % of gross sales in all markets. This generation the U.Ok. turned into Volvo’s first one hundred pc direct marketplace next it closed its wholesale channel.

Saegh-Fleming shall be tasked with supporting Volvo’s attempt of accelerating its on-line industry and direct client family members, the corporate mentioned.

Added Annwall: “With her vast experience leading marketing teams and developing direct-to-consumer businesses, Gretchen will play an important role in growing our brand and attracting even more fans to Volvo Cars on our journey toward full electrification.”

Volvo goals to be an electric-only emblem via 2030 and desires part of the automobiles it sells — a focused 600,000 — to be battery pushed via 2025.

The automaker debuted a type that may play games a an important function achieve the ones targets this generation: the EX30. The miniature crossover shall be Volvo’s maximum reasonably priced EV, with a deliberate origination worth of about 36,000 euros ($39,000) in Germany.

In the meantime, the arriving of Volvo’s flagship crossover, the EX90, has been hampered via instrument problems.

Saegh-Fleming shall be primarily based at Volvo’s U.S. headquarters in Mahwah, N.J. She is going to report back to Annwall and her place shall be a pristine addition to the automaker’s crew control group. The so-called GMT is a tier under the place Annwall sits as a part of the corporate’s government control group, which contains CEO Jim Rowan.

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