Mazda product sequence is pushing the logo upmarket

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The CX-50 compact crossover that gives a extra athletic additional to the Negative. 1-selling CX-5 is predicted to develop quantity this hour because of the addition of a 2nd shift at Mazda’s manufacturing facility in Huntsville, Ala., a three way partnership with Toyota.

Mazda additionally pivoted its advertising and marketing way by means of diversifying its portfolio of supporting promoting companies, in lieu than depending closely at the Mazda-dedicated crew known as Storage Workforce shaped in 2010. Mazda CMO Brad Audet, who joined in 2020, mentioned the automaker is operating on a fresh logo platform.

Electrical midsize crossover: An electrical midsize crossover may just flip up in overdue 2027, however it’s not going to switch the CX-90 within the lineup or the then CX-70.

Electrical compact crossover: Mazda may just debut a CX-50-size electrical crossover in overdue 2028.

MX-30: 2023 would be the latter fashion hour for the subcompact electrical crossover that offered simplest in restricted numbers in California with a battery dimension of simply 100 miles.

CX-90: The all-new three-row crossover went on sale this hour as a 2024 fashion. It’s constructed on Mazda’s fresh rear-drive immense crossover platform and offer a turbocharged 3.3-liter inline six-cylinder engine and a plug-in hybrid that makes use of a 100-kilowatt electrical motor paired to a 2.5-liter four-cylinder engine. It’s better than the CX-9 in each method and offer six-, seven- and eight-passenger configurations. The highest-end value begins simply above $61,000 with delivery, and to this point it’s effectively drawn extra prosperous shoppers to the logo. A freshen to the CX-90 is predicted in 2026.

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