Maserati won’t ever input a price cutting war with competition, CEO says

MILAN — Maserati won’t ever get started or get fascinated about a price cutting war with competition, CEO Davide Grasso mentioned.

“We would be completely strategically off-balance if we did that,” Grasso instructed a press briefing on Friday.

“Pricing is a very critical element in general, but particularly for a luxury brand. That’s why it’s important that we’re not led by volumes,” Grasso mentioned.

“Our goal is to make the best cars we can make for somebody to appreciate it and pay the price.” he mentioned.

Maserati is increasingly more scrutinising its sellers to assure they’re keeping up self-discipline on costs. “We don’t want to send the wrong message to customers,” Grasso mentioned.

As provide chain tensions sleep, particularly round semiconductors impacting international automobile output, analysts concern automakers may speed to drop costs to give protection to marketplace percentage and likewise to retain up with Tesla, which has offered value cuts in different markets.

Maserati delivered 15,300 cars within the first part supported through the Grecale crossover and the Gran Turismo.