Lesson discovered: Audi Q8 E-tron addresses problems that held first-gen EV again

BE desk

“We have a good value story, more range and more content,” Filip Brabec, senior vp of product control for Audi of The united states, mentioned right through the click creation for the EV right here in Might. “We’re fairly confident … the customers are there, and we’re not in a crazy place with price.”

However there’s extra pageant: The BMW iX, Mercedes EQE crossover, Cadillac Lyriq, Rivian R1S and Genesis Electrified GV70 are brandnew opponents.

The Q8 E-tron joins the smaller This autumn E-tron and the coming near near Q6 E-tron to present Audi a trio of core electrical usefulness automobiles in a marketplace absolutely ruled via bright vehicles.

The Q8 E-tron will even play games a key function as Audi counts on EVs and plug-in hybrids to constitute 30 p.c of U.S. gross sales in 2025.

The logo plans to promote greater than 20 electrical fashions via 2026, when each and every brandnew type introduced will likely be all-electric. All of the portfolio is anticipated to be absolutely electrical via 2033.

Audi says the standard Q8 E-tron buyer is any person who would additionally gravitate to the interior combustion engine-powered Q8 midsize crossover.

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