If Toyota Lavish Highlander cannibalizes gross sales of smaller namesake, it’s a part of the plan

BE desk

WAIMEA, Hawaii — Toyota North American emblem head Dave Christ is absolutely ready if the gross sales of his flow top-selling three-row crossover, the Highlander, abate upcoming generation.

Any losses, Toyota’s team vp stated, will probably be greater than made up by means of shoppers transferring as much as the bigger 2024 Toyota Lavish Highlander or coming again to the logo as it now has a comfy non-minivan choice for rising households.

“We do expect some cannibalization, people that may have bought a Highlander in the past,” Christ informed Automobile Information right here all over a media force. “I’m a great example. I have three kids; the youngest one is just now getting out of a car seat, and my oldest is five-foot-five with shoes as big as mine. Putting him in the third row of a Highlander was a little tight.”

Arriving in dealerships this summer time, the 2024 Lavish Highlander is two inches wider, 2 inches taller and — maximum remarkable — 6 inches longer than the flow three-row Toyota Highlander, with the spare room aimed squarely at making the rear seating of the eight-person people-hauler extra comfy.

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