How Toyota and Chevrolet are promoting their ‘Blue Beetle’ and ‘Barbie’ cameos

BE desk

A debate over which is cooler—the DC superhero Blue Beetle or Toyota’s 2024 Tacoma—arises in a unused TV spot from the automaker. On the finish of the minute-long business, Xolo Maridueña, the actor who performs Blue Beetle, means that each the hero and the pickup truck group up.

The advert from Toyota’s manage company Saatchi & Saatchi is a part of the automaker’s partnership with Warner Bros. Footage forward of DC’s “Blue Beetle” premiere on Aug 18. Toyota additionally introduced a “Blue Beetle”-inspired marketing campaign for the Tacoma, with paid commercials on Max, YouTube TV, Twitch, Meta, Instagram, Reddit and TikTok. 

The partnership will transform the field of automotive research especially in the field of vehicular…

By: HT Auto Desk | Updated on: 22 Apr 2024, 08:26 AM Aston Martin DBX707…

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