How Toyota and Chevrolet are promoting their ‘Blue Beetle’ and ‘Barbie’ cameos

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How Toyota and Chevrolet are promoting their ‘Blue Beetle’ and ‘Barbie’ cameos

A debate over which is cooler—the DC superhero Blue Beetle or Toyota’s 2024 Tacoma—arises in a unused TV spot from the automaker. On the finish of the minute-long business, Xolo Maridueña, the actor who performs Blue Beetle, means that each the hero and the pickup truck group up.

The advert from Toyota’s manage company Saatchi & Saatchi is a part of the automaker’s partnership with Warner Bros. Footage forward of DC’s “Blue Beetle” premiere on Aug 18. Toyota additionally introduced a “Blue Beetle”-inspired marketing campaign for the Tacoma, with paid commercials on Max, YouTube TV, Twitch, Meta, Instagram, Reddit and TikTok. 

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