Former Cadillac advertising and marketing govt steps as much as CMO at Mercedes-Benz USA

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Melody Lee, a former advertising and marketing govt at Cadillac, is taking on as CMO at Mercedes-Benz USA.

Lee is considered one of 3 senior hires introduced through Mercedes on the emblem’s annual broker assembly in Vancouver, British Columbia, on Thursday. The Atlanta corporate has viewable govt churn lately, together with in gross sales, finance and customer support. Mercedes-Benz USA is on its 2d CEO since 2019.

Lee, who will tackle her unutilized function July 1, joins from the design corporate MillerKnoll, the place she led emblem technique for Herman Miller and Knoll manufacturers.

Prior to now, Lee served in two govt roles at Cadillac, together with emblem advertising and marketing director over the process her six-year tenure with the posh emblem.

One in all GM’s youngest-ever executives, Lee advanced and oversaw the origination of Cadillac’s “Dare Greatly” marketing campaign and created and introduced Keep through Cadillac. She was once appointed world director of the subscription provider in November 2017, however 8 months after, she was once out at GM.

A Texas local and daughter of Taiwanese immigrants, Lee was once named an Automobile Information Emerging Megastar in 2014.

She replaces Mercedes-Benz USA’s longtime advertising and marketing boss and one-time intervening time CEO Drew Slaven, who left the corporate in February.

In line with his LinkedIn profile, Slaven served as Mercedes’ U.S. CMO origination in 2014 and controlled a $500 million annual price range.

He treated the monetary and criminal negotiations to shop for the naming rights of Mercedes-Benz Stadium, house of the Atlanta Falcons NFL franchise. Mercedes-Benz USA CEO Dimitris Psillakis as soon as referred to the do business in because the “company’s largest-ever marketing endeavor.”

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