Fiat names untouched North American leading

BE desk

Stellantis has appointed Aamir Ahmed, a former Fiat Chrysler Cars marketer who went directly to paintings for Amazon and Harman Global, to top the Fiat logo in North The united states.

The progress is valuable right away, the automaker mentioned Thursday. Ahmed assumes the duty from Larry Dominique, who were prominent Fiat along with his position as senior vice chairman for Alfa Romeo in North The united states.

Ahmed, 39, will tug the reins of a logo that has had problem getting traction within the U.S. Fiat recently sells simplest the 500X right here however plans to reintroduce an electrical model of the five hundred in 2024.

Fiat’s world CEO, Olivier Francois, mentioned endmost fall that the 500e would go back to profit from the business’s fledgling electrical “revolution” within the U.S. however that the Italian logo has negative elegant quantity ambitions for it and didn’t plan to amplify the product portfolio additional.

Stellantis mentioned Ahmed will head a North American unit tasked with “providing cool mobility solutions for all.” Ahmed has “extensive experience and a deep understanding of the customer and their technology needs, benefiting the eco-friendly and stylish Fiat brand, pioneering a unique consumer experience for EV buyers,” the automaker mentioned.

Ahmed first joined Stellantis in 2011 and had roles involving Uconnect and attached services and products in addition to SRT product and logo advertising and marketing. Later depart in 2017 he spent 4 years in gross sales at Harman and 15 months as Amazon’s North American head of spouse advertising and marketing for Alexa Auto, in step with his LinkedIn web page.

“Aamir is back where he belongs and at the right time, leading Fiat on its electrification path here in North America,” mentioned Stellantis North The united states COO Mark Stewart in a commentary. “We’re excited for him to hit the ground running.”

By contrast to its minimum gross sales in North The united states, Fiat has been a quantity chief for Stellantis globally, and the Ecu variant of the 500e, known as the Brandnew 500, is amongst Europe’s top-selling electrical cars.

The logo hasn’t come alike to duplicating that luck within the U.S. It returned to the marketplace in 2011 upcoming a 27-year hiatus, pushing a younger power that drove it to greater than 40,000 annual gross sales from 2012 to 2015. Fiat had focused U.S. gross sales of fifty,000 cars in 2011 and 78,000 in 2013 however peaked at 46,121 in 2014 sooner than a steep dropoff starting in 2016.

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