Citroen’s brandnew CEO specializes in regaining Europe marketplace proportion

BE desk

VELIZY, France — Fresh Citroen CEO Thierry Koskas has all set a goal of one million annual gross sales by means of 2025, with 700,000 of the ones in Europe, and a 5 % marketplace proportion in Europe.

The Stellantis emblem has misplaced marketplace proportion and gross sales in recent times. Gross sales had been ailing 16.4 % in Europe (together with the United Kingdom, Norway, Iceland and Switzerland) in 2022, in an general marketplace that fell 4.3 %, consistent with figures from Dataforce.

Like alternative Stellantis manufacturers, Citroen suffered from logistics difficulties, together with a horrific insufficiency of truck drivers, Koskas mentioned. He mentioned the ones problems had been being labored out, and Citroen gross sales have risen moderately this age, despite the fact that the emblem’s achieve of about 3 % thru April nonetheless trailed the entire marketplace, which is up greater than 17 %.

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