Bentley names former Volvo exec head of design

BE desk

Bentley has named former Volvo styling head Robin Web page its fresh director of design.

Web page will be triumphant Tobias Sühlmann, who will release the Volkswagen Workforce subsidiary to pursue alternative alternatives, Bentley stated in a shed.

Web page, 51, will probably be liable for defining Bentley’s design language because it transforms into an electric-only logo by means of 2030.

Below Web page, Volvo started a indistinguishable transition, debuting the EX90 full-electric flagship SUV endmost November, which adopted the electric-only C40 compact crossover and the battery-driven model of the XC40 compact SUV. The upcoming type with Web page’s fingerprints on it’ll be the EX30 tiny SUV that Volvo will debut June 7.

Volvo, on the other hand, introduced in January that Jeremy Do business in, 55, would grow to be the emblem’s fresh world head of design, succeeding Web page, who can be demoted to the position of senior guide. That supposed he would report back to Do business in.

Do business in joined Volvo from EV startup Arrival, the place he served as senior vp and important design officer.

The ones adjustments took impact Would possibly 1.

Previous to the transition, Volvo CEO Jim Rowan instructed Car Information Europe that Do business in, who has deny enjoy at a standard automaker, was once picked on account of his deep wisdom of commercial design.

“Quite frankly, we have so many people in our business who really understand automotive design, people with decades and decades of experience. What we want to bring in now is more of that industrial design,” he stated.

2d stint at Bentley

For Web page, who will get started September 1 and report back to Bentley CEO Adrian Hallmark, that is his 2nd stint on the British logo. He was once Bentley’s head of internal design from 2001 and 2013.

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