AutoNation, Hendrick Car govern on-line popularity survey

BE desk

Lori Berkson, senior director of automobile at Recognition, mentioned this past’s survey effects proceed to underscore the virtue of purchaser evaluations.

“In brands that raise a reputation score by 150 points, they could see an increase of sales by 10 percent,” Berkson advised Car Information. “That’s big.”

Maintaining consumers glad left-overs a should within the auto trade, she mentioned, particularly following COVID-19 pandemic years when face-to-face interactions have been restricted. Dealership teams that rank prime prioritize their popularity, Berkson added.

“A lot of our dealer groups have a very reputation-first mindset,” she mentioned. “What does that mean? They think about this first, they talk about it, they act on it. It’s part of their Monday morning meeting for some of our bigger dealer groups.”

How does a dealership team or emblem toughen its rating?

“Asking for reviews is the No. 1 key to improve their reputations,” Berkson mentioned. “Every dealership group should be asking for reviews.”

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