Audi names Emilie Cotter as brandnew CMO

BE desk

For the second one past in 3 years, Audi of The united states has tapped its flow well-known communications officer to turn into its well-known advertising and marketing officer.

However in contrast to closing past, the emblem is reorganizing the jobs to permit Emilie Cotter to run each purposes.

Cotter, 43, used to be named head of name advertising and marketing and communications, in addition to CMO, to supervise “integrated” logo technique, advertising and marketing and communications for the top rate logo within the U.S., Audi of The united states stated in a written leave Tuesday. The brandnew function is efficacious right away, Audi stated.

“This restructure comes at a critical inflection point in the U.S. for Audi and the automotive industry,” Daniel Weissland, president of Audi of The united states, stated in a written remark. “Emilie’s strong leadership will drive innovative brand strategies, enhance collaboration and put a laser focus on the customer as we continue our ambitious growth.”

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