Dodge CEO Tim Kuniskis mentioned in August that Dodge has carved out its personal range within the use department with its focal point on efficiency. Then the Hellcat fashion that tops the lineup, the car trade in a 475-hp SRT cut in conjunction with the R/T and Castle trims that get 360 hp from the 5.7-liter Hemi V-8.
Kuniskis mentioned the emblem shouts the Durango the “three-row Charger.”
With the Durango, Dodge has been “leaning into the performance and the attitude of that [and] making it different in that segment,” Kuniskis informed Car Information right through the Roadkill Nights drag racing match in Pontiac, Mich. “It does two issues: Disagree. 1, it separates us within the showroom, which could be very notable, and two, it separates us from the whole thing else on the market.
“We’re not competing on what I call the spreadsheet,” he mentioned. “We’re not competing on price, value, fuel economy, things like that. It’s ‘I want a Durango or I don’t,’ and that’s really how you carve out a unique space in the segment.”
