Launch Report: Will the Kia EV3 celebrate BEV success?

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Launch Report: Will the Kia EV3 celebrate BEV success?


23 April 2025

Will the Kia EV3 be as successful as other models from the carmaker’s battery-electric vehicle (BEV) range? Phil Curry, Autovista24 special content editor, reviews the model with Autovista Group experts in this latest Launch Report.

Kia has quietly but successfully been building its BEV portfolio in recent years. Its ‘EV’ range has won numerous awards, and the latest addition to its line-up, the EV3, is no different. The model recently took the ‘World Car of the Year’ title, following on from its bigger sibling, the EV9.

But how does the model compare to its rivals, especially in terms of forecast residual values? Autovista24’s latest Launch Report benchmarks the Kia EV3 against its key competitors in Austria, France, Spain and the UK. This includes a detailed analysis of its strengths, weaknesses, opportunities and threats.

Kia EV3 from all angles

Rather than copy the smooth and flowing design of the EV6, Kia used the EV9 to inspire the EV3’s design. It is angular and sharp, with geometric patterns across the body. These help to give the model an impressive and premium look. However, some may be put off by the angles.

The boxy nature of the car does help it to contradict its position in the compact SUV segment. It looks bigger, with the higher roof line helping to increase interior headroom.

The front of the EV3 is high, giving the driver improved visibility. Kia has ignored the trend of full-length LED lightbars on the front and rear. Instead, the lights taper off, while an LED tower on each front corner provides a clear view ahead. At the rear, the three-point lighting adds to the geometric feel of the design.

The GT-Line variants feature gloss-black elements, including wheel arches that could be prone to scratches. The floating roof design helps break up the side profile, while the carmaker has split its door handle design.

The front doors feature flush handles that pop out when unlocked. Conversely, the rear handles are integrated into the door by the C-pillar. This smooths out the lines of the car towards the rear.

Also helping to minimise clutter, the rear spoiler houses a wiper, hiding it from view. This attention to detail keeps the clean lines of the EV3 flowing from front to back.

Practical differences

Inside, Kia has given plenty of thought to what drivers and passengers may need. However, not all of this may have been practical.

The seats are well-bolstered and very comfortable. A softer headrest almost looms out towards the occupant, providing a slightly futuristic design. The dashboard is set back slightly, providing more passenger legroom. It is also finished with sustainable textiles.

With the gear selector mounted on the steering column, there is no need for a high centre console. This means the cabin feels more open. The EV3 provides two drink holders, a large tray section, and a wireless charging pad for mobile phones. This is accompanied by two USB-C charging ports and a 12-volt socket.

Above this storage area is a padded armrest with an extendable table. This is a flat surface with integrated buttons for the reversing camera and hill-descent assistance. It could hold a laptop or tablet while parked. Yet it serves no functional purpose while driving.

Talking technology

The EV3 features two 12.3-inch screens. The primary display is an infotainment touchscreen. It has satellite navigation, Apple Carplay and Android Auto. Users can also buy an entertainment package via the Kia app, allowing for playback of YouTube, Disney+ and more.

Another screen sits behind the steering wheel, providing driver information. These two displays are split by a smaller climate-control touchscreen. However, depending on the steering wheel position, this can be difficult to use.

Yet the climate control and infotainment menus can be accessed by a bank of buttons below the main screen. This makes vehicle operation much easier, especially for drivers.

Adult passengers may find the rear legroom a bit cramped. In addition, the hard plastic backs of the front seats can prove uncomfortable on the knees. Yet the rear bench itself is supportive, with a fold-out armrest featuring two drink holders.

Rear-seat occupants also have a small storage cubby, and USB-C ports located halfway up the front seats. This makes it easier to use devices while plugged in.

The practicality continues with a 460-litre boot, one of the biggest in the segment. It features a flat floor for easy loading and a lower compartment for further storage. An additional 20-litre ‘frunk’ allows for the storage of cables or other smaller items.

On the road

On the road, the Kia EV3 features a smooth power delivery, with a 150kW motor effortlessly generating speed.

Despite its boxy design, the suspension is firm enough to prevent body roll. Yet it is also able to soak up any imperfections in the roads. The steering too is precise and light, making the EV3 easy to manoeuvre in urban conditions, but remaining stable on faster roads. 

Kia offers the EV3 with two battery options. The 58.3kWh unit provides around 435km of range, while the larger 81.4kWh battery offers up to 605km, according to WLTP figures. The driver screen also displays the vehicle’s maximum and minimum potential range.

Charging from 10% to 80% can be achieved in around 30 minutes, utilising the 400-volt onboard system. The EV3 does not feature an 800-volt system, meaning charging speeds are limited to a maximum of 128kW. AC charging is limited to 11kW.

Performance and safety

The EV3 provides three main driving modes, eco, normal and sport. Eco increases the vehicle range, while sport provides quicker acceleration and improved performance.

Drivers are also able to use three regenerative braking levels, with the third option providing a ‘one pedal’ driving feel. These levels can be selected using paddle levers behind the steering wheel.

There is also a range of safety features, including intelligent speed limit assist, lane-keeping assistance and a driver attention warning. The chimes provided by these systems are not as intrusive as other vehicles. Smart cruise control keeps the vehicle in its lane, at a safe distance and speed, making motorway driving more comfortable.

Overall, the Kia EV3 is a good addition to the carmaker’s BEV range. It stands out, provides plenty of comfort, and performs well on the road. With a long driving range and increased safety systems, it should appeal to a multitude of buyers.

View the Autovista Group dashboard, which benchmarks the Kia EV3 in Austria, France, Spain and the UK. The interactive dashboard presents new prices, forecast residual values, and SWOT (strengths, weaknesses, opportunities, and threats) analysis.

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