Mercedes is now paying dealers up to $3,000 for every EV they sell until the end of the year. As part of its new Q4 2024 EQ Sales Challenge, the company is giving dealers a good reason to move EVs off the lot.
Mercedes is now paying dealers for EV sales
The luxury brand is struggling to gain traction in the US EV market this year, with sales of the EQE, EQB, and EQS class all down by double-digits through September.
Mercedes is looking to turn things around with a new dealer incentive to drive EV sales. According to online vehicle research firm CarsDirect, Mercedes is paying dealers up to $3,000 for every EV they sell.
Through January 2, 2025, Mercedes is running its Q4 2024 EQ Sales Challenge. The program allows dealers to earn $2,000 on almost every 2024 EV model they sell while meeting monthly targets.
Dealers who hit their targets can earn an extra $1,000 on every sale, up to $3,000 per EV. Although the bonus is for dealers, buyers may also see some savings with new incentives to drive sales.
Mercedes is offering $7,500 in EV lease bonus cash and an up to $5,000 loyalty bonus. On some models, like the high-performance AMG EQS, a $7,500 lease bonus and $15,000 incentive offer up to $22,500 in savings.
Including incentives, lease prices are listed as low as $419 a month for the 2024 Mercedes EQB 250+ SUV. The EQB model starts at $53,050.
More affordable models are coming soon. Mercedes is teasing its upcoming lower-priced CLA EV ahead of its official debut. CEO Ola Källenius took the new EV on a first drive at its Immendingen site this week, revealing new design details like the three-point headlights.
The new model will be a the first of a new family of Mercedes models. The CLA EV kicks off “a new chapter for the entry-level segment at Mercedes-Benz,” the company said. It’s expected to be revealed next year with deliveries in 2026.
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