Srinivasan Services Trust, the social arm of TVS Motor, has made a substantial impact by empowering over 60,000 rural women across five states. This was achieved with initiatives like forming self-help groups (SHG), training in various skill areas, facilitating credit linkage and implementing livelihood programmes.
^ Women from Aavaram Poo SHG, Irular colony village, Harur block, Dharmapuri district, Tamil Nadu with their finished woven baskets.
^ Ilamathi, Mariyamman JLG (Joint Liability Group), Mullikadu village, Pappireddipatti block, Dharmapuri district, Tamil Nadu.
^ Kurungai Women’s business group, Thirukkurungudi Ward – 09, Kalakadu block, Tirunelveli district, Tamil Nadu poses with handcrafted decorative items.
^ Yasin SHG, Kurumbur village, Alwarthirunagari block, Thoothukudi district, Tamil Nadu makes fabric bags.
^ Lakshmi SHG, Kembal village, Nanjangud block, Mysuru district, Karnataka makes packaged cooking spices.
^ Women of Jangalapalli village, Venkatagiri block, Tirupati district, Andhra Pradesh are into poultry farming.
^ Muthamizh SHG, Mangaimadam village, Sirkazhi block, Mayiladuthurai district, Tamil Nadu is in the yarn business.
This feature was first published in Autocar Professional’s March 15, 2024 issue.
